Saturday, December 28, 2019

Diceratops Facts and Figures

You can learn a lot about Greek numbers by studying ceratopsian (horned face) dinosaurs and their distant and not-so-distant relatives. Theres no such animal (yet) as Monoceratops, but Diceratops, Triceratops, Tetraceratops, and Pentaceratops make for a nice progression (alluding to two, three, four and five horns, as indicated by the Greek roots di, tri, tetra and penta). An important note, though: Tetraceratops wasnt a ceratopsian or even a dinosaur, but a therapsid (mammal-like reptile) of the early Permian period. The dinosaur we call Diceratops also rests on shaky ground, but for another reason. This late Cretaceous ceratopsian was diagnosed at the turn of the 20th century by the famous paleontologist Othniel C. Marsh, on the basis on a single, two-horned skull lacking the characteristic nasal horn of Triceratops--and given the name Diceratops, by another scientist, a few years after Marshs death. Some paleontologists believe this skull actually belonged to a deformed Triceratops, and others say Diceratops should properly be assigned to the synonymous genus Nedoceratops (insufficient horned face.) If, in fact, Diceratops winds up reverting to Nedoceratops, then the possibility exists that Nedoceratops was directly ancestral to Triceratops (this last, most famous ceratopsian only awaiting the evolutionary development of a third prominent horn, which should only have taken a few million years). If thats not confusing enough, another option has been touted by the famously iconoclastic paleontologist Jack Horner: perhaps Diceratops, aka Nedoceratops, was actually a juvenile Triceratops, in the same way Torosaurus may have been an unusually elderly Triceratops with a grotesquely overwrought skull. The truth, as always, awaits further fossil discoveries. Diceratops Facts Name: Diceratops (Greek for two-horned face); pronounced die-SEH-rah-tops; also known as NedoceratopsHabitat: Woodlands of North AmericaHistorical Period: Late Cretaceous (70 million years ago)Size and Weight: About 15 feet long and 2-3 tonsDiet: PlantsDistinguishing Characteristics: Two horns; odd holes on sides of the skull

Friday, December 20, 2019

Discovering a Hidden Passion Through Community Service Essay

I dont know what your destiny will be, but one thing I do know: the only ones among you who will be really happy are those who have sought and found how to serve. - Albert Schweitzer My life has not always been as bright and promising as it is today; I had no idea where my life was going, or how I would possibly be able to attend college at all. Since I was a child, my self-esteem has always been low, and any time college was brought up, it simply made my confidence drop even further. I never believed I could handle college, and never thought I would even be given the opportunity to attend. It was during my second year of high school that I first heard of the Pruitt Memorial Scholarship. I suddenly felt hope for my future. Hope†¦show more content†¦I scanned the list of volunteer places over and over, hoping I had overlooked another theater. But the list never changed, and I was forced to make a choice. And so, I ended up performing volunteer work at The Museum. Being heavily involved in a theater competition, I was only able to volunteer at The Museum on the weekends, making the experience seem like it would be even longer than I had originally feared. My first day came soon and I was scheduled to help out with the â€Å"Christmas at the Mansion† celebration for four hours, practically a lifetime on a Saturday. As the day began I remained melancholy, determined not to enjoy anything that I was tasked with doing. But soon the children began to arrive, all eagerly bouncing about the halls as Santa’s arrival grew nearer and nearer. I was forced to smile as I watched them eat cookies, one after another, and down the watery lemonade like it would vanish before they could ask for another cup. Before I knew it I was dancing and playing along with the children, a huge grin spread across my face. I could no longer deny the joy that this experience was bringing me. It wasn’t until that night that I realized I was actually looking forward to the coming weeks of my volunteer work, and was saddened as I realized how short a time it truly was. It was then that I knew what I wanted to pursue; not only theater education for high school students, but for younger students as well! I want to be able to bringShow MoreRelatedArticle On : Discover Your Life Purpose985 Words   |  4 PagesAnd sadly, most are clueless as to how to find their true calling in life. Does any of this resonate with you? The answer to this common problem could be as simple as discovering your life purpose. As you read this, two questions may come to mind... how do I discover my own life purpose? And is it a complicated process to go through? While it can take some work, it s not nearly as complex as some believe. Here are a few tips to help you discover your life purpose. 1. Time for Introspection. 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Wednesday, December 11, 2019

Most Influential Nba Players free essay sample

He would travel back and forth to school in a town called French Lick, where he excelled at basketball at an early age. Bird was a key component in his high schools basketball team, where he was the leading all-time scorer by the time he graduated in 1974. Larry Bird was drafted by the Boston Celtics with the sixth overall pick in the 1978 draft. The Celtics gave Bird a contract worth $3. 25 million over five years. Birds new contract made him the highest paid rookie in the history of team sports at that time. Bird averaged 21. points per game, and averaged 143 steals and 2,955 minutes per season played. He led the Celtics to 3 championships and was also awarded MVP (most valuable player) 3 times. After helping the Dream Team to Olympic glory, Bird announced his retirement from the game of basketball in 1992. Bird ended his career with 21,791 points, 8,974 rebounds, and 5,695 assists; he was elected to the Hall of Fame in 1998. We will write a custom essay sample on Most Influential Nba Players or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Shortly after his announcement, he became an assistant coach with the Boston Celtics. At the end of his career Bird was making $23 million a year (Larry Bird Biography 1,2). Michael Jordan was an influential player in high school and in the NBA in the 1980s-1990s. He was born on February 17, 1963, in Brooklyn, New York. In 1975 Jordan enjoyed playing baseball and was on the little league team, leading them to the Little league World Series. Jordan was an exceptional pitcher at an early age. It wasnt till an older age when he realized what a good basketball player he was. In the Summer of 1984, Jordan made his first appearance at the Olympic Games as a member of the U. S. Olympic basketball team. In late 1984 Jordan joined the Chicago Bulls and led them to six national championships. He led the league in scoring with an average of 31. 5 points per game. Chicago recorded 61 wins, and Jordan then turned in one of the most dominating postseasons in NBA history, averaging 31. 1 points, 6. 4 rebounds, and 8. 4 assists per game. He became the first player since Wilt Chamberlin to score more than 3,000 points in a single season. Jordan was awarded MVP eight times, received NBA Rookie of the year award, and was selected for the All-Star Game. Jordan invested between $10 million and $20 million to become part-owner of the Charlotte Bobcats in 2006. He was named the teams Managing Member of Basketball Operations. Bobcats majority owner Robert Johnson sought Jordan for his basketball knowledge and management skills. In 2010, Johnson sold the team to Jordan. The sale made Jordan the primary owner of the Bobcats. Jordan was making $90 million a year at the end of his career (Michael Jordan 1,2). LeBron James has been an influential player in his high school and in the NBA from 2002-2013. LeBron James was born on December 30, 1984 in Akron, Ohio. James also had a tough childhood with his dad leaving him and his mom. He showed a talent for the sport of basketball at an early age and was known as a prodigy in high school. LeBron James attended St. Vincent-St. Mary High School in Akron, Ohio. As a freshman, James averaged 18. 0 points and 6. 2 rebounds per game, leading his team to a 27-0 record and a Division III state title. He started off his career on the Cleveland Cavaliers. He is now currently on the Miami Heat averaging 29. 7 points, 8. assists and 7. 3 rebounds per game, and he was selected to his sixth consecutive All-Star appearance. James became the first player since Oscar Robertson to have at least 40 points, 15 assists and 13 rebounds in a regular season game. James scored his 20,000th career point on March 13, the youngest player in NBA history to achieve such an accomplishment. LeBron has been awarded the MVP award 4 times and also is the youngest player to win the Rookie of the year award. At the end of this year James will make 60 million (LeBron James Biography 1,2). Larry Bird, Michael Jordan, and LeBron James are some of the most inspirational and energetic players in the NBA. They never lost the thirst to succeed and the preservation to win. They will go down in history as the definition of competition at its best. Through tough times and tragedy, they never gave up and pressed on. The reason for their well-known success has been nothing short of hard work and determination. Their will to win, has motivated many athletes and non-athletes alike to set goals for themselves and to reach them.

Wednesday, December 4, 2019

Challenges at Australian Post-Free-Samples-Myassignmenthelp.com

Question: Discuss about the Challenges at Australian Post. Answer: Introduction Australian Post is considered as the Australian government- owned business and it is governed under the Australian Postal Corporation Act 1989. Australian Post is the oldest and continues to operate business in Australia and its headquarter is situated in Melbourne, Australia. It is an organization which is a self-funded governmental business with the Australian Authority as the only shareholder and gives postal services locally as well as internationally; it even provides services in retail stores. It has about 4429 metropolitan retail outlets locally and about 2561 retail outlets in rural and remote locations. This governmental organization continually balanced its commercial goals and targets with the requirement to meet its Community Service Obligations. This study will demonstrate the overview and positioning of the industry and also show the industrial analysis. The paper will explain the Porters five forces for doing the analysis along with macro-environmental factors for the competitor analysis. Apart from this, the study will also represent the various strategies like, corporate strategy and business strategy used by the industry. Company Overview Australian Post is considered as the Australian government- owned business and it is governed under the Australian Postal Corporation Act 1989. Australian Post is the oldest and continues to operate business in Australia and its headquarter is situated in Melbourne, Australia. It is an organization which is a self-funded governmental business with the Australian Authority as the only shareholder and gives postal services locally as well as internationally; it even provides services in retail stores. It has about 4429 metropolitan retail outlets locally and about 2561 retail outlets in rural and remote locations. This governmental organization continually balanced its commercial goals and targets with the requirement to meet its Community Service Obligations(Australia Post Annual Report, 2014). The profits earned by the organization is basically used for paying a dividend to the shareholders and even for reinvesting in their services so that they can be prepared for meeting the modifi ed requirements of the customers. The industrys commercial goals to ensure that they can positively affect the societies within which they serve as well as carry on for improving the services and products it deliver. Industry Analysis Five forces of Australian Post New entrants- The threat of new entry is determined through particular amounts of aspects in the industry and the market like, brand identity, cost benefit, scale of economies, inputs access and government policy. To overcome from the new entry threat Australian Post required strong and improved distribution network(Australia Post Annual Report, 2014). Apart from this, limiting geographical aspects impact over the Australia post as if existing rivalry have better geographical area then new competitors will have a competitive drawback. Suppliers bargaining power- The force is determined by the several suppliers exists in entire key input and also the cost of switching for suppliers(Australia Post Annual Report, 2014). When the amount of suppliers are less than the requirement for the suppliers is more and the suppliers bargaining power become huge, so limited suppliers switching costs will be positive impact over the Australian Post. Buyers bargaining power- Buyers power rely on the amount of buyers, the importance of every significant buyer to the business, their switching cost(Delivering eCommerce, 2015). If buyers will be low sensitive to costs, the cost will increase and the buyers still purchase the product, this can affects Australian post. Competitors- The amount of competitors relies on the amount of factors like, fixed cost, switching costs, disparities in the products and development in the industry. These factors consider the competitive level in the industry and the market(Australia Post Data Guide, 2015). Rapid development of industry positively impacts over the Australian Post. Substitute threat- If substitutes price is less, then the price disparity increases and then there is an enhancement in the competitive threat. Limited amount of substitutes means that consumers can easily fine other services and products which satisfy their demands, so limited substitutes are positive fr Australian Post. Competitor Analysis SWOT Analysis Strength- Australian Post includes services like, digital services, retailing services, printing services, postal services, logistics and also express post. It has one of the biggest strength is that; it is government business organization nada los is self-owned business. Weakness- Australian Post has less international existence in comparison to its rivalries which is quite an important weakness for the enterprise. Opportunities- Australian Post has huge opportunities in the global market and also has a chance of mergers and acquisitions(Australia Post Data Guide, 2015). Powerful domestic reach because the large competitors like FedEx is recently concentrating on the international market. Threats- Australian Post has a threat of loss of cash flow and also has a threat from its rivalries that is enhancing its abilities through acquiring other rivalries. Macro Environmental Factors PESTLE Analysis Political Factors- Australian Post is a Governmental business organization, but it runs commercially and also not relied on any political issues. Economic Factors- Economic growth has lowered for Australian Post because of the various factors and the most critical being the declination in the requirement for the enterprises primer function to deliver mail to the public(BEER, 2012). Customers faith towards Australian Post has reduced because of slower delivering services and the non-emergence mail is being deliver for almost three days late to the residence, which has significantly affected the Australian post. Social Factors- lifestyle and customer changes has left Australian post for chasing ecommerce, markets growth as well as struggling for staying appropriate in now a day developing customers market and retails. Australian Post is basically realigning its strategy for becoming a partner for Australias ecommerce market along with new associates. Technological Factors- Establishment of new technologies in billing and communication has left postage services a bit outmoded for major enterprises which would use Australian Post for several client and customer billing and communication(Delivering eCommerce, 2015). Legal Factors- Necessary for delivering mail an amount of times every week plus keeps the 4000 retail outlets as well as post offices open is damaging on the finance of organization and profit margins. Environmental Factors- Environmental protections and regulations has cause a declination in the number of paper bills and letter that are sent, it destroying important motives for delivering mail and sorting of Australian Post(Delivering eCommerce, 2015). Company Analysis A company analysis is a procedure that is mainly carried out by investors for evaluating the securities, collecting info relating to companys profile, product and services and the profitability. Company analysis is also referred as fundamental analysis(Delivering eCommerce, 2015). Recognising and implementing business strategy that specifies prised resources and characteristic competencies, manoeuvring all resources and capabilities is a key for achieving success for every organisation. Australia Post has the legislative monopoly of delivering bulk mail but recognising the challenges and opportunities ahead, the stated organisation moved away from its traditional business of delivering mail and recognise its more wide range of logistics industry. Resources and Competences Resources are the assets of an organisation and competences are the ways through which those assets of the company are deployed effectively. The main resources of Australia post is its resources. The stated firm had more than 32,000 employees to operate its business operations(Howard, 2015). The company is currently delivering services in a very wide range. It is now providing many kinds of insurance facilities to its citizens such as car insurance, home insurance and travel insurance. It is also the major currency converter in the country. Australia post delivers third-party agency services that connect customers, businesses and government bodies such as bill payment services, banking services and also the identity services(Opportunities and challenges for Australia Post, 2015). A numerous kinds of retail good products such as complementary products, packaging products, and post office boxes and locked bags are offered across the network of Australia post outlets in all over Austral ia. Australia Post operates its business in three different markets, namely, letters and associated services, agency services and retail merchandise(Delivering eCommerce, 2015). In addition to it, it also offers parcels and logistics that have its grip on both domestic and international markets. Capabilities An organisation capability is a companys ability to govern its resources, such as employees mainly to gain an advantage over its competitors. The capabilities of an organisation must focus on its business ability to meet the customer demand. The advancement in the technology, workforce and mechanics, the Australia Post has adapted itself to the changing environment(Opportunities and challenges for Australia Post, 2015). But the digitalisation of technology has smashed the main pillar of the Australia Post services which is its letter delivery service. It is gaining competitive advantage over the others by identifying its key areas of existing and potential competitive advantage. In 2012, Australia Post launched the soft MailBox and announced several other governmental departments such as Australian banks, government departments and utilities to utilise these digital MailBox. Business Strategy of Australia Post It is evident that demand of the customers is now changed. People now seek solutions that deliver control, choice and convenience regarding when and where they can access the services. This is the main reason behind the change in business strategy of Australia Post. In the current business scenario, Australia Post is mainly concern towards the e-commerce. By the end of 2016, Australia Post has reported to get profits before tax of $197 million(Anon, 2016). The result was mainly due to solid growth in its parcels business. During 2016, the domestic parcel volumes up to 5.7 per cent and parcel profit alone sum up to 16%. According to Ahmed Fahour, former MD and group CEO of Australia Post, 70 per cent of the companys revenue gets generated from the commercial activities mainly from the parcels and e-commerce. In the past six months, the company have installed new automated sorting machines at all its major letter facilities and also launched a new freight domestic parcels network. Strategic leadership at Australia Post Ahmed Fahour, the former CEO of Australia Post was one of the most flamboyant figures in corporate Australia. He was renowned for his sleek good looks and self-assured personality and his ability to command astronomical salaries. With his humbling experience, Fahour used to get all the works done in an easy manner(Delivering eCommerce, 2015). After Ahmed Fahour, Christine Holgate is keeping the position and is bringing the Australia Post operation in a positive way. The leadership of the stated firm are making important progress in managing the decline of letters and focusing in developing customer oriented attributes and culture which is required to get success in e-commerce market. The leadership of the company has been properly recording the companys overall situation and are developing important headway with the reform of letters and their strategy to deliver e-commerce for the citizens of Australia, everywhere and every day(Post charges, 2017). Thus, the strategic leadership of the company are in good hands and with experienced personalities. The company has been building the infrastructure and the digital assets which will enable the company to get the support for the growth of Australia e-commerce. Current Position of Australia Post As per the current situation, Australia Post is regaining its strength. The stated firm is back in 2016 with a profit of $36 million after posting losses of $222 million. Letter services of the Australia Post declined by a record 9.7 per cent which bought loss of $138 million. But with the boom in the parcel services of the company, Australia Post has gained its profit again in despite of increased competition from the overseas rivals. The company has been experimenting with drone deliveries and also identifying whether night deliveries may be convenient to customers. The Australia Post is also having its eye on the export market. Conclusion It has been found in the study that Australian Post is the oldest and continues to operate business in Australia and its headquarter is situated in Melbourne, Australia. It is an organization which is a self-funded governmental business with the Australian Authority as the only shareholder and gives postal services locally as well as internationally; it even provides services in retail stores. The study identified that Australia Post has announced a complete renovation in its organisational structure for the improvement in its digital businesses under e-commerce. The company is now focusing more towards the changing needs of customer. References Australia Post Annual Report. (2014). [online] Available at: https://auspost.com.au/annualreport2014/assets/downloads/AusPost_AR14_Full_report.pdf [Accessed 12 Aug. 2017]. Australia Post Data Guide. (2015). [online] Available at: https://auspost.com.au/content/dam/auspost_corp/media/documents/Australia-Post-Data-Guide.pdf [Accessed 12 Aug. 2017]. BEER, A. (2012). The Economic Geography of Australia and Its Analysis: From Industrial to Post-Industrial Regions.Geographical Research, 50(3), pp.269-281. Delivering eCommerce. (2015).Annual Report 2015. [online] Available at: https://auspost.com.au/annualreport2015/docs/australia-post-annual-report-2015.pdf [Accessed 12 Aug. 2017]. Howard, D. (2015). Digital Post: Business transformation and the future sustainability of Australia Post.THE MCKELL INSTITUTE. [online] Available at: https://mckellinstitute.org.au/app/uploads/The-McKell-Institute-Digital-Post-March-2015.pdf [Accessed 12 Aug. 2017]. Opportunities and challenges for Australia Post. (2015). [online] Available at: https://www.aph.gov.au/~/media/Committees/Senate/committee/ec_ctte/Australia_Post_in_Australian_communities/report/c05.pdf?la=en. [Accessed 12 Aug. 2017]. Post charges. (2017). [online] Available at: https://auspost.com.au/content/dam/auspost_corp/media/documents/post-guides/post-charges-guide-ms11.pdf [Accessed 12 Aug. 2017]. Anon, (2016).Rates Determination. [online] Available at: https://auspost.com.au/content/dam/auspost_corp/media/documents/Australia-Post-rates-determination-Oct2016.pdf [Accessed 12 Aug. 2017]

Sunday, November 24, 2019

The changing American Family Essay Example

The changing American Family Essay Example The changing American Family Paper The changing American Family Paper The Changing American Family: A Sociological View The families in America are steadily changing. While they remain our most valued and consistent source of strength and comfort, some families are becoming increasingly unstructured. In the past, the typical family consists of a working father, a stay at home mother and, of course, well-rounded children. Today, less than 20 percent of American families fit nicely into this cookie cutter image. American households have never been more diverse. Natalie Angier takes stock of the changing definition of family in an article for the New York Times. A family is seen as a group of people who are biologically or psychologically related. They connect on historical, emotional or economic bonds, and perceive themselves as part of a household. Whilst there are several different types of family by definition, Natalie focuses on the uprising of the atypical form. Natalie portrays five extremely different types of families in order to demonstrate the ongoing changes to average American family. She then continues to express the key role each family type plays and it affects the daily dynamic of each one. Ranging from a dual career family, to a same sex marriage family with children, all the way to fictive kin, Natalie explains the family dynamic and how it comes to be. The dual career family, in which both parents are working in the labor force, is now the typical family type. When both parents belong to the working labor force, one thinks that the responsibility of upbringing the children becomes more evenly distributed. However Natalie states that, American men spend 35 to 55 minutes longer on the Job each day than women do, while working mothers devote ight more hours a week to child care and housekeeping compared with working fathers. Even though women have evolved from the stay at home mom, the cultural norm of the maternal instinct still seems to overbear that of the working mom. On another note, because both parents spend a majority of their day at work and adolescent kids at school, a divide between the family members is created. Natalie states, researchers determined that ev en when all of the family members were at home and awake together, they were in the same room only 14 percent of the time. She continues to say this is due to, American families are outliers in their fixation on childrens needs and childrens success. When both parents are concerned with work they become withdrawn from what is going on in their childrens lives. All family members become independent from one another. Therefore the dual career family consists of both parents working, which creates an independent dynamic for tne cn110ren. Movlng to a OITTerent type 0T Tamlly, Natalle Introduces wnat Is Known as same sex families. In particular, she focuses on a male same sex marriage. If the enders are taken out of the equation, then this family fits perfectly into the nuclear family type, which is a married couple with children. On top of that they are cookie cutter typical because one parent stays with the children while the other goes to work. The only difference is that the children have two dads. In society today gay marriage is not widely accepted, nor is the idea of a same sex family. This is due to the lag in cultural change. The same sex marriage community is a minority that challenges social norms. Because the change is so different, not all Americans have ime to adjust to the idea and integrate. Creating challenges for the same sex community, like the accusation that children have problems adapting to their lifestyle, is a common stereotypical behavior. It has been said that kids of same sex families have a higher risk of drug and alcohol problems, troubles with grades, and behavior problems. Natalie interpolates that the accusations are false. The Age of Independence: Interracial Unions, Same-sex Unions, and the Changing American Family, the children of same-sex parents are academically and emotionally ndistinguishable from those of heterosexual parents. This support can make the biggest change for American families. Support can create a future where same sex families are able to start a life without discrimination and prejudice every step of the way. Therefore the family dynamic of a same sex couple is often the same as a nuclear familys dynamic. Additionally, the family of choice consists of people one feels as obligated to as if one was of blood relation. These self-cons tructed families are no less real or less meaningful than conventional families. In fact, they are known s ones fictive kin. The bond of this type of family can be formed through several ways. Natalie writes, for some people, voluntary kinship filled a void left by death or estrangement from biological family, while for others the relationships were supplemental or temporary. It can be a friendship that turns into a family or a group that one relates to as a family. Either way, the fictive kin family is a blossoming family type. Increasingly, people refer to this as their second family. Some choose it to be their first family when they feel their biological one has let them down. Therefore, a family dynamic of close bonds built through friendship leads to strong interconnection, and this is referred to as fictive kin. In conclusion the image of the American family takes many different forms. The progression of types of family starts with the nuclear family, and has slowly adapted to the changing culture, creating several different types. Varying from a dual career family, to a same sex marriage family, all the way to fictive kin the family dynamic of each type correlate with the individual family itself.

Thursday, November 21, 2019

Marketing plan for Kenwood group Essay Example | Topics and Well Written Essays - 4250 words

Marketing plan for Kenwood group - Essay Example According to the study it is said that if we are strong, our strength will speak for itself. If we are weak, words will be of no help. This saying carries meaning in itself and highlights the importance of developing such plans that are not only realistic but are communicable as well. One cannot explain any phenomena; his/her intended feelings, his plans or anything else if there is lack of communication channels and proper marketing strategies. Thus, we can generalize this thing that effective communication and competitive marketing strategies have become mandatory in every type of business activity. With special regard to businesses, communication phenomenon, development of competitive and effective marketing strategies has grasped huge attention over the past few years. Its awareness truly started to spread when businesses realized the importance of communicating their purpose to their target audiences affectively. It is important to determine how businesses can communicate their purpose, intended goals and their products’ specifications to their customers. Enacted in 1950 Kenwood aspires to deliver its current and prospective customers with innovation, change, high quality and unique design products. It specializes in providing its customers with kitchen appliances, like beaters, food processors and many others that serve as a luxury and a gift for the upcoming generation. It aspires to deliver such products that makes your life easy and offer a wide range of products including hand beaters, bread makers, blenders, food processor and many other electronic appliances of this nature. (Kenwood, 2012) Reason for product selection Kenwood group is offering a wide range of products including home appliances, compressors, environmental care products, compressors and many more. The underlying reason behind the selection of an environmental care product i.e. Humidifier lies in the fact of the changing climate of UK. The fluctuations in the climate of UK have made the Kenwood group to think about expanding their operations into the UK market. According to one of the environmental reports (2010) the UK climate is changing rapidly and that the fluctuations have been observed globally. The time span of winters has increased tremendously and the snow cover prevails for a longer period of time in some parts of UK. Observations indicate that the temperature in Central England have risen by about 10C whereas in other parts like Scotland and Ireland it has increased roughly by 0.80C (Environmental report, 2010) In addition to this, agricultural sector of UK is progressing by leaps and bounds and is contributing a lot towards economic growth and development. UK ranked 5th in the production of sugar beet and in terms of wheat production it is ranked as fourth among all the EU countries. (Environmental report, 2010) However, for crops production humidifiers act as a major unit in keeping the crops moist and humid and the Kenwood group after recogni zing the need aspire to launch humidifiers in UK market for agricultural